Yelophant Milestones
Growth & Innovation
2020.6
Officially Launches
Debuts its first cereal product, ushering in a new era of healthy breakfasts for children in China.
2021.3
Children’s DHA Growth Cereal Series & Strategic Research Partnership
Together with Bright Food (Guangming Investment), we established the China Youth Nutrition & Health Research Center, driving long-term innovation in children’s nutritional science.
2021.10
Double Category Champion in Scallion Pancakes
Ranked No.1 in single-product sales on Tmall and No.1 in its category on Douyin, with annual sales exceeding RMB 140 million.
2023
3× Growth & Global Expansion Begins
Achieves 3× year-over-year growth, with butter scallion pancakes, chicken cutlets, and cheese pancakes all ranking No.1 in their respective online categories.
2025.12
U.S. Market Entry & Expansion
Launches across major U.S. cities, including New York, Chicago, and Los Angeles.