Through our official partnership with the Li-Ning China Primary School Basketball League (CPBL), yelophant is dedicated to more than just celebrating victories on the court. We are here to nurture the courage, accountability, and teamwork that define a child’s character.

Guided by our core philosophy of 'Nutrition + Athletics,' we believe that scientific nourishment and physical activity are the twin pillars of healthy development. Our commitment goes beyond products—it’s about being a real presence in their lives. From providing essential nutritional support and interactive education at the Grand Finals to launching healthy breakfast initiatives in schools nationwide, yelophant aims to bridge the gap between home, school, and the court. We are on a mission to empower the next generation to grow into stronger, more confident, and vibrant individuals through the joy of sports and balanced nutrition.